Over $6700 worth of resources in the Marketing Mastery Stack for only $49 USD!

Successful VA Programme


using my proven 12-step roadmap


To The Stay-at-home Mom...

🛑 You have given your all to your family and you're ready to fulfill YOUR dreams

🛑 You feel pressured to find a way to help support your family and give them the life you've always envisioned for them.

🛑 You know you're meant to do so much more and it's time.

🛑 You always try to wear a smile because you're the anchor for your family, but little do they know that you're slowly sinking on the inside.

To The Working Woman

🛑 You've been committed to a job but you don't feel appreciated

🛑 You long to be financially independent.

🛑 You've become unhappy.

🛑 You feel trapped in the 9-5 cycle. You're ready for change, but you're afraid of the unknown.

"What if I fail?" is your biggest question.

But I challenge you to ask yourself instead… “What if I succeed?”

It's time to unearth your potential

After all, you've sacrificed for everyone else, isn't it about time to invest in your dreams?

But first... let's deal with what's holding you back.

These 6 limiting beliefs I know have kept you stuck:

1. "I can't be successful outside of corporate. Working from home is not a real job."

Let me guess... the negative comments from your friends and family make you wonder if leaving a perfectly 'good' and 'stable' job is worth it. 

Or if pursuing this "work-from-home thing" will be profitable or a huge waste of time.

"A virtual assistant? What is that?" they would say, as you wallow away in self-doubt and depressingly crawl out of bed the next morning to go back to your miserable job. 

What you need: Someone to show you that it IS a real job and it CAN be profitable - someone who has done the work and is living proof of the success that can come from it to guide and train you how.

2. "I need a lot of money to start a business."

There is a huge misconception that you must be a millionaire to start and run a successful business... 

Most self-made millionaires today started with pennies to their name.

What you need: A proven and affordable way to get you started and ready to take on the online business world with glowing confidence!

3. "What if I fail? I don't think I'm capable."

With so much at stake, you feel a sense of pressure and overwhelm which leads to the fear of failing.

And to top it off... you don't have the support and encouragement you need, which also leads to self-doubt. 

What you need: A mindset shift. You need to be able to master your mind if you want to survive and succeed in the world of business. Learn to stifle negative thoughts and unleash your potential.

Because if you don't have the right mindset... don't even bother.

4. "Being a business owner and having to get clients intimidates me."

I cringed in the beginning at the thought of calling myself a CEO. It seemed too far out of my realm of comfort. 

You're afraid of not living up to the name, so you don't even bother to claim that role in case you fall short.

What you need: A crystal-clear strategy and step-by-step guide on how to confidently run a business, and consistently get clients. 

Once the clients start rolling in, it'll be hard NOT to consider yourself a business owner!


5. "I don't have any skills to offer - I don't know what I'm good at" OR "What if the market doesn't want what I have to offer?"

We're ALL naturally good at something, even if we don't realise it. 

And there are 8 BILLION people in this world: there WILL be that special group of people who will always need your specialty.

What you need: To learn how to strategically dig deep, discover what you're good at, and find your sweet spot service.

You also need to learn how to find out exactly who your ideal client is and his or her needs. That way, you never have to wonder what to offer them.


6. "I'm overwhelmed and confused by all the information about starting an online business."

What you need: A super clear, step-by-step roadmap that gives you that ego-boosting confidence you need. You will learn to see the journey as small, actionable steps that get you over the mountain without the overwhelm and confusion. 

Having the guidance and knowledge that tells you exactly what you need to do, when you need to do it, and HOW to actually implement it is what will make this a smooth and stress-free journey.

You and your family deserve the best life possible...

But it doesn't have to be at the expense of not having you around.

This is exactly why you need to learn how to create and run a profitable business from the comfort of your home... 


When you implement my 12-step roadmap to building a successful VA business, you can...

✨Be able to successfully replace a 9-5 salary with a more secure form of income

✨Save yourself years of trying to figure it out on your own

✨Avoid the stress and overwhelm that comes with trying to launch and run a business when you have no idea what you're doing

✨Gain a sense of freedom and flexibility you've never experienced before

But to effortlessly accomplish all these things...

It takes 1 proven, step-by-step roadmap and 1 very passionate coach, to hold your hand so you'll never have to feel lost again.


You will:

  • Understand the role of a Virtual Assistant
  • Understanding the history of the VA industry
  • Know the skills that are required to become a successful VA
  • Know the tools you'll need to get started 

You'll learn how to:

  • Understand how winners think
  • Identify your fears and limiting beliefs
  • Overcome your fears and limiting beliefs
  • Identify your why for starting a VA business 

You will:

  • Determine the amount of time you can invest in your business - even if you have a full-time job
  • ​​​​​​​​​​​​​​Determine the amount of money you can invest in starting your business.
  • Learn about start-up costs and how to invest within a budget that is best for you. 

You'll learn how to:

  • Identify your sweet spot (come up with an ideal yearly income goal)
  • Calculate your hourly rate​​​​​​​

You will identify:

  • What you like to do 
  • What you are good at doing
  • What others say you are good at doing
  • What you can start doing right now 

You'll discover your dream client's:

  • Demographics
  • Psychographics
  • Buying pain points/problems 

You will:

  • Understand the different pricing formats and choose one that's right for you
  • Understand how to effectively package your services to give your clients the best value

You will:

  • Understand the importance of personal branding
  • Define your own unique personal brand
  • Choose your brand (business) name
  • Create your business tagline

You will:

  • Understand the different business types
  • Understand the requirements for a business bank account
  • Understand how to receive international payments
  • Learn how to set up your home office
  • Learn how to set boundaries

You'll map out the following key systems and identify the tools you will use:

  • Operations
  • Marketing
  • Sales
  • Delivery

You'll discover:

  • Online networking opportunities 
  • Offline networking opportunities

You will:

  • Test your systems before launching
  • Develop your business plan
  • Spread the word through various promotional methods
  • Reward yourself for this bold step 😉

What You’ll Get

  • A 30-min kickoff call
  • 12 lessons via the student portal
  • 9 group coaching sessions on Google Meet (or another platform I am exploring). Sessions will be on Wednesdays 7pm - 8pm AST.
  • Private community to network, ask questions, and get feedback on your ideas
  • A 30-minute 1:1 call with me, which must be used during the 16 weeks
  • Lifetime access to programme materials and any updates
  • Graduation ceremony - present your business to attendees, receive a certificate


Access to 1 club co-working session per month

1-month access to me (or one of my VAs) via email for implementation - Get feedback on your business plan and launch materials to ensure you're ready to open for business.

You Can Be Like Cathy Ann

Turn your dream into a reality

When you implement my 12-step roadmap to building a successful VA business, you'll...


Be able to successfully replace a 9-5 salary with a more secure form of income


Save yourself years of trying to figure it out on your own


Avoid the stress and overwhelm that comes with trying to launch and run a business when you have no idea what you're doing


Gain a sense of freedom and flexibility you've never experienced before

**No Fail Guarantee** 

If you're still wondering if this will work for you, no need to worry...

The Successful VA Programme has a 'No-Fail Guarantee' where I am 100% committed to your success and will show up to support you every step of the way.

If you're doing the work and not seeing the desired result, we will work with you to identify where you're going wrong and support you until you see results.

I'm committed to helping you land at least one (1) client before or after this programme ends!

I'm Desi-Ann, the VA Mom

Being a full-time mom while working a full-time job, I had to...

  • Get up at 5:30 every morning
  • Prepare breakfast and lunch bags
  • Sit in traffic for an hour and a half, which I dreaded
  • Pick up my children after school, go back into traffic, help with homework, fix dinner and not go to sleep until after 10...

I was exhausted!

That was NOT the life I wanted... a life stuck in an endless routine with no real meaning or purpose.

Unfortunately, I spent 9 years in this cycle, dreaming of working from home, before I actually did anything about it. 

I didn't know any Caribbean woman who was doing it. 

Feeling like I was doing this new thing on my own and the pressure of needing to support my family, left me wondering if I was making the right decision.

My first year was rocky. But in my 2nd year, business started to pick up, and I had a lightbulb experience. There was a formula to this... a strategy that I'd been implementing that led to my success, without even realising it.

That strategy is my 12-step roadmap.

You don't have to wait years like I did to get started. And you certainly don't have to spend more trying to get it right.

I'm now in a place where I feel fired up about what I do - I feel like I'm fulfilling my purpose.

I've always had a desire to work with women. And with my background in education, I always had a knack for teaching and training. 

The reality is... you have SO much potential that you're stifling. And I would love to help you unearth that potential and help it flourish into something profitable.


Can I benefit from this even if I have a full-time job? 

Most definitely. You can go through each of the 12 steps at your pace. So, make sure to fit in the time around your regular work schedule to complete the exercises.

Is there an age limit? Can more mature women be successful in this at our age?

There is no age limit. You can start your own business at any age and become successful with the right information, guidance, tools and mindset - all of which this kit provides. 

Will I get clients after this and start making money? Will this work for me?

Let's be honest here. I provide you with the tools and the knowledge. You have to put in the work. There are lots of clients just waiting for what you have to offer so with the right steps, you can get clients. 

I did courses before and was still wondering how to actually implement the information. How is this different?

It is different because I don't just tell you WHAT to do. You will receive a hand-holding experience, where I lead you step-by-step and show you HOW to actually implement what you will learn.

How does Voxer coaching work?

Voxer is a FREE app that allows us to connect using audio and text. Coaching sessions are available every Wednesday from 8 am to 10 am EST. You will have access to me during those hours to ask any questions related to starting your virtual assistant business. When you sign up, expect an email about setting up our Voxer session(s).

In the DIY VA Startup Kit, there are various action steps that you'll take to get you one step closer to launching your virtual assistant business.


Freedom...live life without sacrificing your dreams

Flexibility...pursue what you love and work wherever you desire 

Family...create more memories with loved ones, doing things you all enjoy 

My Products Available Products
Sign In

Sign In Details

Forgot Password