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Are you using email marketing in your virtual assistant business as a strategy to find and retain clients? If you're not, I encourage you to get on board with this powerful strategy. You've probably heard that you have no control over social media. Well, that's correct. However, you have more control over your email list and that's where email marketing is important for your virtual assistant business.

Choosing email marketing software to help you market to your audience will depend on several factors such as price, features, integrations, etc. I chose MailerLite as my email marketing software and here's why.

Uses of MailerLite 

MailerLite is primarily used for email marketing purposes. It offers a range of features and benefits that make it a popular choice for businesses of all sizes. Here are some common ways to use MailerLite:

• Sending newsletters to subscribers
• Promoting products or services via email campaigns
• Nurturing leads through automated email workflows
• Building email lists through signup forms and landing pages
• Analyzing email campaign performance through analytics and reporting

Features of MailerLite

MailerLite offers a wide range of features that make it a powerful email marketing tool. Here are some of its key features:

Drag-and-drop email editor

Its drag-and-drop email editor allows users to create beautiful, responsive email campaigns without needing any coding experience. Users can choose from a variety of pre-designed templates or create their own from scratch.

Automation workflows

MailerLite's automation workflows allow users to create customized email campaigns that are triggered by specific actions or events, such as when a subscriber signs up for a newsletter or makes a purchase on a website. These automated campaigns can save time and improve engagement with subscribers.

Below is a recent automation workflow I created for my workshop.

Signup forms and landing pages

MailerLite provides a range of customizable signup forms and landing pages that can be used to collect email addresses and grow email lists. Users can choose from a variety of templates or create their own from scratch.

Below is a screenshot of one of my signup forms that's currently on one of my blog posts. Feel free to check it out.

Analytics and reporting

MailerLite's analytics and reporting features allow users to track the performance of their email campaigns. Users can see how many subscribers opened and clicked on their emails, as well as other key metrics like bounce rates and unsubscribes.

Integrations

MailerLite integrates with a wide range of other tools and platforms, including ecommerce platforms, CRMs, and social media platforms. This allows users to streamline their email marketing efforts and easily connect their email campaigns with other marketing channels.

Here's a screenshot of their featured integrations.

Benefits of MailerLite

Here are some of the benefits I like about MailerLite:

• It's very affordable pricing: MailerLite's pricing is competitive, especially for small businesses and individuals who are just getting started with email marketing. It's free for up to 1,000 subscribers (and 12,000 monthly emails) 
• It's easy to use: MailerLite has a drag-and-drop editor and an intuitive interface which make it quick and easy for me to create and send email campaigns.
• Its automation workflows: In some instances, I use email sequences and MailerLite's automation workflows save me a lot of time. I can set up the workflow and include the day and time to send each email. Once everything is in place, I don't have to do anything else. I could also copy the workflow and repurpose it for another sequence.
• Its signup forms and landing pages are customizable: MailerLite provides templates that I can modify to match my brand. I could change the layout, fonts, colours, add images, etc.
• Its integrations: MailerLite integrates with a wide range of other tools and platforms e.g. my WordPress site, my MemberVault site, PayPal, and Thrivecart.

Final Thoughts

Overall, I find MailerLite to be a powerful email marketing tool at an affordable price. I started my business on another platform but it didn't provide as many features as MailerLite did on its free plan. 

If you're in the market for Email Marketing Software, I recommend you check out MailerLite. Learn more about how it works and if it could be the solution you need in your business. After you sign up, email me so I can check in with you to see how you're doing with it. 

CHECK OUT MAILERLITE