A Guide to Guest Blogging for Virtual Assistants

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Guest blogging is a powerful strategy to enhance your online presence, establish authority, and connect with a broader audience. It's also an excellent strategy if you're an introvert.

Want to know how it can help you scale your virtual assistant business? Keep reading.

What Is Guest Blogging

Guest blogging is defined as writing and publishing content on someone else’s website or platform. If you’re thinking of new ways to scale your virtual assistant business, then this could be a fantastic option.

As I mentioned before, it's excellent for introverted VAs. Guest blogging allows you to share your talents without feeling overwhelmed by speaking engagements and networking events.  

In this guide, I will walk you through the process I use for finding guest blogging opportunities.

Reasons For Guest Blogging

Before becoming a guest blogger, think about why you want to do it. What do you want to achieve from guest blogging? Here are 9 reasons:

1. Increase Online Visibility

You want to enhance your online presence by contributing valuable content to reputable platforms in your niche.

2. Attract and Engage with Your Ideal Clients

You want to attract and engage with a specific and targeted audience that needs your virtual assistant services.

3. Establish Authority and Credibility

Guest blogging will help position you as an expert in your field, establishing authority and building credibility within the virtual assistant community.

4. Expand Your Professional Network

You want to connect with other professionals and thought leaders in the virtual assistant industry through guest blogging collaborations.

5. Showcase Your Expertise and Skills

Your goal is to reach a wider audience and showcase your unique skills and expertise and the services you offer.

6. Drive Traffic to Your Website

You want to use guest blogging to drive targeted traffic to your website or portfolio. The result? Conversions! 

7. Expand Your Portfolio
 
Guest blogging will help you build a diverse and impressive portfolio. Not only do you draw people to learn more about your services, links to your guest blog posts will demonstrate your writing skills.

8. Improve SEO and Search Rankings

You aim to boost your website's search engine optimization (SEO) by obtaining backlinks from reputable guest blogging platforms.

9. Collaborate with Influential Platforms

Guest blogging will open up collaboration opportunities with influential and popular platforms to expand your reach and open doors to new opportunities.

Places to Find Guest Blogging Opportunities  

Google Searches

In the Google search bar, enter queries such as "[Your Niche]" and "write for us" or "[Your Niche]" and "guest author" This simple yet effective method will list many platforms actively seeking guest contributors.

Guest Blogging Directories

Websites like Make a Living Writing provide a curated list of platforms that accept guest posts. The list is usually broken down into categories, making it easier to find relevant platforms for your niche.

Social Media Platforms

Tap into social media to find guest blogging discussions and recommendations. Follow hashtags related to your niche and join relevant groups to stay updated on potential opportunities. Take note of the common questions people are asking in these groups.

Platforms Where Your Competitors Are Guest Blogging

Are your competitors guest blogging? You may find this information on their media page. Visit the websites they contributed to and see if they’re accepting more posts. They might be open to your contributions as well. 

Open Platforms

Consider open platforms such as Medium, LinkedIn Articles, and Substack. They offer a space for you to contribute your articles and showcase your expertise to a wider audience.

Guest Blogging Communities

Join online communities or forums where bloggers and writers share guest posting opportunities. One example is MyBlogGuest. Actively participate in discussions, seek advice, and build connections within these communities to enhance your guest blogging experience.

Steps to Writing and Publishing Your Guest Blog Post

Step 1: Define Your Niche and Expertise

What are your passions? Where does your expertise lie?

Understanding the unique skills you bring to the table allows you to target guest blogging opportunities that align with your specific offerings and resonate with potential clients.

Step 2: Research Your Clients’ Needs

Understand your clients’ needs and challenges.  By tailoring guest blog topics that address their concerns ensures your content speaks directly to the pain points they are looking to solve while showcasing your expertise.

Step 3: Explore Potential Guest Blogging Topics for Client Attraction

Brainstorm topics that highlight the tangible benefits clients gain from working with you. Your content should position you as the solution to their challenges.

Step 4: Identify Platforms Attracting Your Clients

Research and compile a list of guest blogging platforms frequented by your potential clients. This step ensures that your valuable content reaches those actively seeking your virtual assistance services.

Step 5: Review Website Guidelines

Before approaching any platform, review their submission guidelines. Presenting your content in line with their expectations sets the stage for a positive first impression. Understand the following:

• their preferred topics
• formatting requirements
• submission details

Adhering to these guidelines increases your chances of acceptance. Here’s an example from IncomeDiary.

Step 6: Write a Compelling Bio

Create an engaging author bio that showcases your virtual assistant expertise and highlights how you help your clients.

Step 7: Write a Convincing Pitch

When reaching out to guest blogging platforms, customize your pitch to emphasize how your virtual assistant skills directly benefit their audience.

Clearly communicate the value you bring to potential clients. Include links to your published posts.

Step 8: Create High-Quality Content

Once accepted, focus on creating content that resonates with your ideal readers. Consider sharing examples of solutions you offered past clients.

Make sure to be discreet about clients’ information by excluding sensitive information and their names.

Here’s an example if you offer course creation services:

“One of my clients needed help setting up her online course on Thinkific. After setup, I provided her with a walkthrough video of how I did it. Within 1 month after launching her course, she got 15 students!” 

Step 9: Engage and Connect through Comments

So your post is published but don’t let it end there. Actively engage with readers by responding to their comments. This not only builds a community around your expertise but also provides an opportunity to directly connect with potential clients.

Step 10: Promote Your Expertise to Attract Clients

The platform has done its part to publish your blog post. Now, it’s your turn. Share your blog post to your email subscribers and across your social media channels to promote your expertise. Also, sharing the post is your way of saying thank you to the platform for the opportunity. Win-win!

Final Thoughts

Guest blogging can increase your online presence and reach. By following this guide, you'll know how to share your insights and make a lasting impact through guest blogging.

Here are 2 guest posts I published.

5 Tips to Get Your Husband’s Support for Your Freelance Business (my first one 😀)

What is a Social Media Assistant and How to Become One

Ready to Start Guest Blogging?

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